Social media

Social Network: What Platform?

Which social media platform to use is often the first place people start.  Actually, the choice of platform is best selected with consciousness and knowledge of how the various platforms can allow you to get different goals and whether your audience is using them.

When I work with company owners on their social networking plans, I help them to examine:

  • How the platforms you utilise work and how you can use them most efficiently
  • That the platforms you are using have your audience present for you to connect and communicate with

The good news is that you have lots of choice – from Twitter to Google Plus to Facebook! That can be challenging in itself to know what is out there and what can work for you.

  • Resource – how often do they need updating, and who will do that?
  • Where they hang out online.
  • How much time you’ll spend on social networking, compared to other marketing for your business
  • Ease of use
  • What your audience / target market is

The good news is that most platforms are free, although some have a paid element, meaning that these are efficient and affordable ways to add credibility to your online image.

A couple of top tips to get you started:

  • Consider some training to get you up to speed, quicker
  • Start small and organically with clear goals
  • Work out your marketing goals
  • Measure your successes so you can do more of what is working
  • Always open with listening to understand how the platforms work and if your audience is present
  • Don’t just rely on social media – use different platforms, tools and networking in “real life” to get results.  Social media is a communications tool, not a pot of gold!


Social media

If you run a company with queries about why they ought to be making use of social media, we can help! Social networking has a range of advantages for business use.

Why do you want to use social media?

Creating a tactic based on your company goals is a key part of using any marketing efficiently, as opposed to jumping in because you think you should or because other businesses are doing it.  My approach with the clients I work with is to enable them to join up their thinking so that their company plans and aims flow through social platforms in the same manner that they do elsewhere in marketing both online and offline.

Working out why certainly helps with making targeted, relevant content that you enjoy writing and are enthusiastic about.  Here are just a few of the reasons you may want to integrate social media into your business:

  • To keep in touch with people you already know
  • To create and share content as a Thought Leader
  • To help your online presence
  • Build a community around what you do
  • To build a referral network
  • To manage your reputation online
  • For Customer Service
  • For Business Development
  • To promote events
  • To promote publications and books you wrote
  • To build your network
  • To interact with others in your industry including industry leaders
  • To widen your visibility


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