Which social media platform to use is often the first place people start. Actually, the choice of platform is best selected with consciousness and knowledge of how the various platforms can allow you to get different goals and whether your audience is using them.
When I work with company owners on their social networking plans, I help them to examine:
The good news is that you have lots of choice – from Twitter to Google Plus to Facebook! That can be challenging in itself to know what is out there and what can work for you.
The good news is that most platforms are free, although some have a paid element, meaning that these are efficient and affordable ways to add credibility to your online image.
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